Overview

Presenting the all new GRAND i10. GRAND i10 is a feature rich hatchback offering an unbeatable combination of style, performance and comfort. In this guide, we will introduce you to the GRAND i10 and familiarize you with the rationale of launch, sales communication and competitive advantage of the product

ARAI approved mialeage (KM/Ltr* DIESEL)
GRAND i10	Swift	FIGO	LIVA	Ritz	1.2 Figo	1.2 Boat
24.0 kmpl	22.9 kmpl	20 kmpl	23.59 kmpl	23.1 kmpl	15.6 Spark	18.6 Spark

ARAI approved mialeage (KM/Ltr* PETROL)
GRAND i10	Swift	FIGO	LIVA	Ritz	1.2 Figo	1.2 Boat
18.9 kmpl	18.29 kmpl	15.0 kmpl	18.31 kmpl	17.71 kmpl	15.6 Spark	18.6 Spark

THE INDIAN HATCH MARKET

The Indian passenger car industry is dominated by hatchbacks. For the past 4 years, more than half the cars sold are hatchbacks. This dominance is likely to continue over the next few years. This is due to a swelling middle class, multiple new introductions in this segment and rising demand for fuel efficient cars in light of increasing fuel prices.

The new hatchback customer has evolved and seeks a lot more than utility in his car. Styling, high end features and performance are only a few things that the customer demands from his car. This has resulted in new sub-segments emerging within hatchbacks. The section below highlights two such sub-segments in the Indian hatchback space along with options available today.

Highlisghts