Grand i10

Overview

i10 grand-topPresenting the all new GRAND i10. GRAND i10 is a feature rich hatchback offering an unbeatable combination of style, performance and comfort. In this guide, we will introduce you to the GRAND i10 and familiarize you with the rationale of launch, sales communication and competitive advantage of the product

ARAI approved mialeage (KM/Ltr* DIESEL)
GRAND i10 Swift FIGO LIVA Ritz 1.2 Figo 1.2 Boat
24.0 kmpl 22.9 kmpl 20 kmpl 23.59 kmpl 23.1 kmpl 15.6 Spark 18.6 Spark
ARAI approved mialeage (KM/Ltr* PETROL)
GRAND i10 Swift FIGO LIVA Ritz 1.2 Figo 1.2 Boat
18.9 kmpl 18.29 kmpl 15.0 kmpl 18.31 kmpl 17.71 kmpl 15.6 Spark 18.6 Spark

THE INDIAN HATCH MARKET

The Indian passenger car industry is dominated by hatchbacks. For the past 4 years, more than half the cars sold are hatchbacks. This dominance is likely to continue over the next few years. This is due to a swelling middle class, multiple new introductions in this segment and rising demand for fuel efficient cars in light of increasing fuel prices.

The new hatchback customer has evolved and seeks a lot more than utility in his car. Styling, high end features and performance are only a few things that the customer demands from his car. This has resulted in new sub-segments emerging within hatchbacks. The section below highlights two such sub-segments in the Indian hatchback space along with options available today.

Highlisghts

i10 grand-innerLike its siblings, GRAND i10 also stands firm on the pillars of Style, Utility, Performance, Ergonomics and Reliability. All these put together make GRAND i10 an unbeatable proposition.

i10 grandIn this section, we will talk about what GRAND i10 has to offer and what are the key points to be highlighted while interacting with the customer.

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